How do we Shape a Brand?
The first step when Shaping a Brand is to fully get to know the client; their wants, dreams, aims, aspirations, fears, strengths and weaknesses. This is more than just how a person or business looks, its about how they feel, how they communicate and how they WANT to be seen.
You know when you speak to someone on the phone who you’ve never met before, and just through listening to the tone of their voice and how they speak, you generally form a picture of how they look in your head? This may turn out to be completely wrong, but the significance is that we are visual creatures and we like to relate words to images in order to understand them better.
Shaping Brands is no different in this respect. Instead, we craft both the tone-of-voice and the visual in order to convey the ideal message; that being, exactly what it is our client wants to say.
Beautiful design needs to be backed up with meaningful content; messages with integrity that are easy to believe, trust and buy in to. This is what makes Shaping Brands, our overall process, different. We see brands as living, breathing things with their own personalities, voices, beliefs and appearances – we’ve made it our job to nurture these, help them grow and establish a supportive and collaborative relationship with them, so if they happen to run into trouble or are unsure where to turn, they can always return for advice and guidance about the next steps forward.