Industry 17 . 05 . 18

Brand Labs is Back!

By Abi Trotman | Studio Manager

Brand Labs is Back!

Back in the summer of 2017, we launched a competition called Brand Labs in order to support one start-up based within Wales on their path to business success with a beautifully designed and considered brand and website to help them present their amazing ideas with even more clout.


We didn’t do this for any grandiose, God-complex reason, but because we’ve been there and know that with a little encouragement or a push in the right direction, any business can be a success and thought it was time to give a little something back to the Welsh economy that we’ve grown from.


We were inundated with applications, and the calibre of the businesses that applied was second to none, yet one stood out for us as a real star; a business with character and true potential that just needed an extra push to take it from good to great – that business was called Odddot. We’ve been quietly tinkering away in the background with Odddot in order to deliver their brand package, and 15th May saw their new brand and website go live. For more of an insight into what we did for Odddot, check out our portfolio here.


The process we took with Odddot was no different to our normal brand and web process; workshops, concept ideation, strategy writing, wireframing and ultimately Shaping a Brand for the better. This was about building quality foundations for the business to grow from, and not just painting a pretty picture that would make a quick impact.


This year, we want to do the same again, and give another startup the chance to win the brand of their dreams as well as a long-term strategy that will push them forward on the path to success. Following on from last year, we’re looking for passionate and engaged start-ups with real vision and direction. We’re looking for people who understand the value and power of design and brand and who are as willing to put as much into this process as possible because we’ll be throwing ourselves into it full force too.


For more information on Brand Labs 2018, visit our Brand Labs page. Applications open on Friday 1st June at 10am so get ready, and if you have any questions, drop us a line at the studio.

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