Why we do it
In many ways, your website is the window to your soul. For some users, it will be their first interaction with you and, make no mistake, they will judge you on it. The look, the feel, the functionality and usability. It’s kind of critical — especially if you use it to generate leads and make sales. It’s your money maker and greatest marketing tool. But it’s also so much more than that. A good website builds trust, boosts brand credibility, raises awareness and positions you amongst your competitors. It allows you to reach more people and expand your business. It’s not just nice to have – it’s necessary.