GASTRO GOODNESS FOR KIDS
As a revolt against the ready-meal options available for young children in supermarkets, and in need of a way to simplify dinner times in their households, Sophie Brown and Abigail Dymmock founded Jack and Amelie; a new children’s frozen food concept aiming to help busy parents whilst encouraging kids to enjoy good healthy food, with taste, texture and variety.
Following maternity leave, Sophie and Abi found the balancing act of home and work challenging; working, parenting, living, and not feeling like they were doing any of it very well, they joined forces when they realised that if they felt this way, then other parents must do too, and so devised a way to create healthy and delicious pre-made food for children that was quick, convenient and full of goodness and flavour.
“Jack and Amelie is all about helping busy families out. We don’t want to preach to parents; we are normal mums just like anyone else. But cooking for your kids is not always practical when you’re really busy, so when you can’t, our products are there to help you out.”