designdough - smartpolishpro-logotype1


Smart Polish Pro is a cutting-edge car detailing company with an emphasis on high-end products with proven and consistent results. With the majority of their competitors based in the US, Smart Polish were keen to adopt an impressive aesthetic that stood up to their American rivals’ offerings, whilst flying the British flag, not only for design, but product quality, reliability and performance.


Supporting a Following

Waterless Wash & Wax, Car Colognes, Interior Detailing Formula and Polymer Tyre Glaze make up an impressive product line that needed a substantial brand voice, strategy and visual package in order to suit Smart Polish Pro’s target market; young sports and super car enthusiasts in the UK and USA.

We worked closely with Smart Polish Pro to create a solid brand strategy, product packaging and point of sale model, along with a new and improved website to support sales directed from their incredible Instagram following; 95,000 people!


Redefining Tradition

We created a brand that would easily fit in with a fashionable and discerning social media crowd, offering the right balance of aspirational cool and accessible affordability. The brand message endorsed that cleaning and detailing your vehicle needn’t be ‘environmentally un-friendly’ process and instead promoted that “waterless is progress”.

Product packaging was kept simple, sleek and understated, allowing the colour and quality of the product to shine through. This clean style has since lead to several big name car manufacturers approaching Smart Polish Pro in order to use their products as a sister brand alongside their logo for giveaways with their top-line vehicles. Since launching the brand, the company has gone from strength-to-strength, growing their networks and distribution worldwide whilst maintaining a loyal fan-base of brand advocates, only too happy to share quality user-generated-content and endorsements, showing off their beaming cars and bikes through social media.

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