The Care Collective came to us as Carers Trust South East Wales – affiliated with the UK network charity, Carers Trust. As the largest organisation supporting unpaid carers in Wales, their aim is that unpaid carers are looking after themselves, enjoying their life, and achieving their goals, just like they deserve to be, whilst helping a family member or friend to receive empowering care or support. They needed a brand that felt inclusive, welcoming and most of all, hopeful.