RAISING THE GAME
The Living Room came to us with a well-established business and a strong vision for the future; the student-lettings industry needed to change for the better and they were going to be the ones to do it.
The Living Room’s business model had started well and was ready to expand, but astutely, managers recognised that it order to aid successful growth they needed to align the companies three sites in Manchester, Swansea and Cardiff with a coherent brand and consistent message.
Having got to know The Living Room, we soon realised that they were much more than just a lettings and sales agency; for one thing, their offices are deliberately styled like living rooms to invoke a comfortable, warm and relaxed atmosphere, furthering their brand experience and giving an original twist to a usually stuffy business aesthetic. We could see that this was a business where brand and message was king, and we were tasked with updating their visual identity, consolidating their brand strategy and ultimately raising the game when it came to their web offering, as well as setting a new standard for the industry.