Care for the family
Trying something a little different...
Care for the Family had humble beginnings, starting in just a small office behind a hairdressers in Cardiff. Guided by his own beliefs and experiences, Chief executive, Rob Parsons set up the charity as a resource for families. The charity’s vision is that every family has somewhere to turn to for support in both the good and challenging times.
Care for the Family always strives to be forward-thinking with their content, their resources, and the way they choose to engage with communities. We have helped them further their brand messaging and reach through considered and attractive printed literature....
But they didn’t want the usual literature you’d expect to see from a charity, they wanted to try something a little different - a high end ‘coffee table’ magazine.
Now, we love print. It doesn’t always yield a high return on investment due to the prevalence of free and fast digital media, but it does offer a sense of warmth, belonging, authority and permanence. Everything Care for the Family stands for.
Concepts were kept clean and minimal which was a move away from the charity’s corporate branding so that the magazine appeared special - something that readers would want to hold onto, cherish and look forward to receiving the next editions of.
Photography was used early on to set the tone of the publication. From there, layouts were kept minimal, articles were given 2-3 page spreads allowing them ‘time to breathe’ and flat vector illustration was used throughout to break up large areas of texts and make difficult subjects easier to read.
The magazine gave a sense of comfort, but needed to exude luxury at the same time. So together with Care for the Family, we chose a contemporary, thick, uncoated stock for the magazine. We printed in full colour using a lithographic process and finished with a high-quality binding.
The magazine was launched to a readership of 35,000.
Care For the Family