If you’ve visited Cardiff, or live in and around the area, you’ll be very familiar with Rightacres without even realising it.
They are the innovative commercial property developers responsible for some of the most iconic new buildings in the Welsh capital including One Central Square, BBC Cymru Wales HQ and Callaghan Square to name a few. Now, with their development of the Central Quay and Cardiff Interchange areas of the city, their distinctive and meticulous style and working practices continue to shape the landscape and regenerate the capital. ...
We worked with Rightacres to hone their brand strategy and messaging ahead of redeveloping their website - they were in need of a web presence that accurately and elegantly conveyed the scale of the projects that they were responsible for. They needed a virtual home that showcased that through their work, Rightacres bring together some of the world’s most talented and sought after architects and visionary contractors to work right here in Cardiff.
The primary objective for the Rightacres website was to act as a visual showcase of the company's services, ethos, and on-going, previous and speculative projects. Not just for potential partners, suppliers, funders and media, but for all interested parties within the community.
Because Rightacres’ philosophy is to be occupier-led. They don’t just build buildings, but build places for future generations. Our task was not only to create an online presence that shows Rightacres as a strong, valued and authoritative brand, but also as a company with a strong ethos and set of values.
We worked together initially on a brand strategy to really nail down the brand personality and core values. These findings, as always, were the starting point of the initial design concepts. Knowing that the website not only needed to share Rightacres’ services and resources, but its culture and vision too, the brand strategy has been weaved throughout the website - almost acting as a declaration - this is who we are and this is how we promise to do it.
Rightacres are not your run of the mill developer - they strive to do things nobody else has done. We used expansive imagery and video throughout the site to reflect their bold and daring attitude. Just as important, is Rightacres’ straightforward way of working. They take pride in moving forward, solving problems, constant improvement and ‘the process’.
It was vital that the website mimicked this process through its design, keeping the same straightforwardness when it came to user experience. To achieve this, the site:
• Has an effortless, easy to navigate tile layout
• Has clear headings and signposts for the user to get around
• Has an elegant colour palette that isn't stark, but not too boring, all whilst keeping a high accessibility colour contrast
• Has a natural flow to the pages, bringing the user down to each section
• Uses content and space well. The imagery and the videos are amazing to look at, and the site lends itself to showcase them in the best way possible.
"From the moment we met the designdough team it was evident that they fully understood our brief and direction our business was taking. Their initial response and final developed designs exceeded our expectations – as did their service!"
Chief Executive, Rightacres Property Co. Ltd
Brand Consolidation Brand Refresh Web Design Web Development