Launching into the future with a brand to match their immersive, holistic and empathic design process.
A family business through and through, Space Fitting Furniture was established in 1972 as a bedroom showroom but soon expanded to include kitchens and other living spaces as demand grew. After years of steady growth, owners and husband and wife team, Steven and Claire, started to see a change in the demographic of their customer base. Having taken the reigns from Steven’s dad, they led the company towards cutting-edge trends in both interior, furniture and product design.
This business was built on it’s integrity, strong family character and warmth. Yet, as times had changed and the need for a physical showroom dwindled, the company knew that it was time for a new look, brand, website and premises to launch them into the future and match their immersive, holistic and empathic design process.
Matching the company’s contemporary, exciting, fresh and functional design-style, the brand name was shortened to Spaces and displayed in a custom bold, uppercase sans serif typeface. Using the letter shape’s drop shadows as the only colour within the logo, the brand retains an airiness and sense of minimalism, giving the customer an early insight into the company’s signature aesthetic. Rendering the logo in this way means that it can be placed on any colourway, dark or light, giving the company flexibility with their marketing and the ability to freshen their offering when needed.
Launching Spaces into the future meant that a clean, simple and elegant website was needed in order to replace their physical showroom. Stunning photography of past projects are showcased on a textured ‘watercolour paper’ background highlighting the craftsmanship of the company, whilst maximum white space and clean lines are used to highlight what’s really important - the sheer quality of Spaces’ service and the personality and history that this business holds.
Spaces - Furniture Fitting
Project strategy, UX research, web design (IA, IxD, UX/UI design, prototyping, animation), coding, content strategy, design production, digital TOV, copywriting.