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04.2.2022 | 6 MINS Brand

Why Words Matter: The Importance of Brand Tone of Voice

(Image Credit: Nationwide UK) Brand tone of voice is specially designed to showcase the brand’s goals, values and personality through a particular word choice. Find yours here.

21.1.2022 | 3 MINS Brand Insights

The Power of Brand: Patagonia

The brand that re-invented what it means to be outdoors. Read our analysis of Patagonia’s brand values and how they sparked an environmental clothing revolution.