An inviting one-stop shop that promotes the benefits of sustainable living.
Plastic in our oceans and landfills, health concerns related to diet and foods packed with additives and chemicals are only a few of the major concerns facing our health and planet today.
Husband and wife team, Rod and Siobhan, are two people who hold ethical-living and sustainability at the heart of their business. Together, they created Viva Organic; a one-stop shop for produce and products that promote the benefits of living and eating organically.
They truly believe in the power of consistent and proper ecological practices in aiding to rebuild our own health and the health of our planet.
They are passionate about educating people on topics such as recycling and eliminating plastic packaging in a non-judgemental, open and friendly way, and so it was vital that their brand was sending the right message to the public.
The brand was built from the strategy up, starting with the key brand values: Ethical. Consistent. Family-Led. Proud. Passionate.
Using these as our foundation, we started on the visuals. We knew from the beginning that there was something special that needed to come across in the design for Viva Organic - a sense of togetherness and family. To them, the term ‘family’ means more than just direct relations, it encompasses employees, suppliers, customers and the local community, so creating a brand visual that conveyed their strong company culture was crucial.
The logo and colour palette are grounded by a rough and unfinished texture, and the central illustration within the logo roundel signifies subtle growth and vitality without being too obvious, keeping things raw and earthy but also accessible and inviting. Viva Organic is dedicated to consistently offering only the best service to its customers, so the brand visual was created to inspire a sense of trust, warmth and authority.
Viva Organic are proud to advocate ethical, healthy and honest choices with style, and through the appeal of their brand, will continue to tell their story and educate others on the small changes they can make to live sustainably.
UX UI Design