Creating Connections
![Designdough – Studioo People Photography Web – Joe and Ryan Two men, one bald and one with short hair, smiling and looking at a website design magazine together in a modern room with stylish decor.](https://designdough.co.uk/wp-content/uploads/2024/01/Designdough-Studioo-People-Photography-Web-Joe-and-Ryan-1600x900.jpg)
Intro
PURPOSE, ETHOS, RAISON
D’ETRE
People are presented with infinite choices everyday. How can you cut through the overwhelming noise, differentiate from the competition and become a community builder, and safe haven for your audience?
When you define your purpose, you connect with people’s core motivations and values. By this, we mean; why does your business exist, beyond making a profit?
How do you contribute positively, to people’s lives, or the planet? What is your North Star? There are rules; the answer must be simple, real and relevant. We help our clients clearly and creatively articulate purpose through design and words. The process is transformative; community is where people, teams and businesses thrive.
![Designdough – Studioo People Photography Web – talking A man with curly hair gesturing while talking across the table to a focused redhead woman in an office setting, blurred computer screen displaying brand design in the foreground.](https://designdough.co.uk/wp-content/uploads/2024/01/Designdough-Studioo-People-Photography-Web-talking-1600x900.jpg)
![Designdough – Studioo People Photography Web – Collaboration Two women engaged in a discussion at a table, one facing the camera, wearing glasses, and a spotted sweater, with a laptop open in front of them in a room adorned with artwork on the walls](https://designdough.co.uk/wp-content/uploads/2024/01/Designdough-Studioo-People-Photography-Web-Collaboration-1600x900.jpg)
![Designdough – Studioo People Photography Web – Ade smiling A smiling man with a sleeve tattoo stands at a desk with multiple computers in a modern Design Agency UK office.](https://designdough.co.uk/wp-content/uploads/2024/01/Designdough-Studioo-People-Photography-Web-Ade-smiling-1600x900.jpg)
Start at the beginning