Creative Design Agency


About Us

Born from the looming credit crunch and lack of jobs, Joe, with only £800 in savings and having just signed for a mortgage, knew it was make or break time…

designdough had humble beginnings, starting in director Joe’s back bedroom; just him in his pants and his PC, as he couldn’t afford a Mac back then! He quickly found clothes and spent all his time walking the streets in order to get his name out there and eventually the work started to trickle in – albeit spurred on by relentless 16-hour days and 7-day weeks.

Soon the business started to grow and along with employing more team members, the studio space evolved from a small room in West Bute Street, to a swanky but corporate split floor space in The Maltings, to eventually where we base ourselves today: an open plan studio in Mount Stuart House, Cardiff Bay that beautifully represents us and our brand culture.

With an ever growing team, designdough is a creative design agency focused on using the right people for the project. With specialist designers and developers, strategists and marketeers, we work with clients large and small to create and shape successful brands.

Shaping Brands


Meet the Team

Joe Brown

Le Grand Fromage

Having trained in design and business, Joe set up designdough 11 years ago wanting to follow his passions. He remains the cornerstone of the designdough design processes, brand ethos and team culture, and passionately believes in the power of brand personality underpinned with progressive marketing and business practices. Through years of experience, Joe ensures that the creative direction for every project is clear from the get go, and goes the extra mile to provide only the best for his clients.

Work hard &
be nice to people…

“There are lots of ways to run a business but this way works for us. We’ve grown organically, when we’ve needed to. The business is going from strength to strength based on the solid foundation we’ve laid over the last eleven years. We’re now able to take it in a direction that I’d only dreamed possible. The team’s ambition and mine has grown with the business, and continues to grow. The next few years call for more team members, and working with more fantastic clients in an industry we love – we can’t wait”

Joe Brown

James Rothwell

Head of Creative

A crucial member of the team for 8 years now, James is a designdough veteran and Head of Creative. His meticulous and structured approach to brand and web ensures fully considered, well-rounded and conceptual results from the outset. James is always fully immersed in the strategy process in order to develop the appropriate aesthetic, visual identity and brand personality for clients.

Alice Lediard

Senior Designer

Alice is print designer through and through, and revels in clean lines, grid systems and paragraph styles, all the while pairing this skill with an incredible eye for detail, colour and creative composition. She's never happier than when she’s laying out a magazine, book or 100+ page print document filled with stunning photography and type.

Ezra Hames


Having started as a graduate intern with designdough, Ez has moved on to become a full time member of the design team and his ability to follow and interpret a brief whilst always bringing his own unique flair into the mix, cements him as a truly creative asset. Ez extends his graphic design skills to the creation of motion graphics and animation to better help clients tell their stories.

Abi Trotman

Brand & Marketing Strategist

Having started at designdough as Studio Coordinator, Abi soon took the studio's copywriting and in-house marketing under her wing to great success. Several years on and Abi now heads up brand and marketing strategy for both designdough and clients alike, ensuring that integrity and strength of message are at the heart of every piece of copy, collateral and visual.

Our Family

We pride ourselves on our team ethic, culture and our fully rounded approach to our projects. designdough isn’t about just one person, every team member has a voice and is a stakeholder in the business, so we are all as equally passionate about our clients, projects and delivering the best outcomes possible.

Rhys Saunders

Full Stack Developer

Rhys is our Full Stack Web Developer, possessing the innate ability to turn our design team's ideas into fully functioning, responsive and beautiful web reality. Rhys is skilled at problem solving and innovation within development and works on ensuring the back-end of any website he creates is as easy to maintain and update, as it is to read and navigate. With a background and understanding in graphic design, he is able to deliver concisely structured websites with an emphasis on UI and UX.

James Newman

Web Developer

Although one of the newest members of the team, we've had the pleasure of working with James on previous projects even before he started at designdough. He's the perfect fit within our development team, offering pin-sharp technical savvy and know-how with a patient can-do attitude and a friendly smile.

Alex Skinner

Studio Administrator

Alex manages everything front-of-house; dealing with anything and everything client related to ensure everyone is happy, fed and watered. He's also a dab hand at overseeing our social media channels and ensuring they stay up to date and our followers stay afloat of everything designdough related. Having previously worked at a video production company, Alex is passionate about moving-image and keeping our Instagram, Facebook and Twitter offerings fresh.

Dan Bird

Junior Designer

Dan is our newest recruit, having wowed us with his incredible eye for print layouts, creative use of typography and clean illustrative style. Originally from Bristol, he's since moved to Cardiff to join our team and we can't wait to see how he turns his hand to in-house marketing and new client projects.

Want to join
our Team?

We advertise all our current vacancies on our blog, local job boards and social media, but every so often, someone will approach us off the cuff and utterly impress us with their new way of thinking. Do you think you could be that next person? We triple, donkey-dare you to wow us (hint: an emailed CV, cover letter and PDF version of your portfolio won’t cut it)