A few provisos to have in mind when applying:
You’ll have to trust us as an agency to make THE BEST decisions for your brand, as you’ll be giving up a lot of creative control. This WILL be a collaborative process, so please don’t apply if you know you’re going to be uber controlling and want everything done your way or the highway. We understand that your business is your baby, but in order to get the most out of our design team, you need to have confidence in us.
We want to see that you’ve got a clear vision for your business, or at least a sense of what you like and don’t like in a brand
We want to work with people who are flexible and collaborative – in order to get the best result possible, we need you to engage and work with us. Be ready to lay all the information out on the table for us so we can help you build a visual identity that represents you wholeheartedly.
We see Brand Labs as a process, and once your brand is signed off, we don’t want you to disappear. We want to support you further by staying in touch and providing strategy and guidance when needed – we want to see you succeed!
We want to be able to share the progress of Brand Labs with our followers, so we need you to agree to be photographed and/or interviewed as and when needed.
So in order to win this badass prize, we need to see, hear and feel your passion and ambition for your business oozing from your application. Tell us what keeps you up at night; how many times you’ve wanted to throw the towel in to only realise that you can’t see yourself doing anything but this for the rest of your life; SELL IT TO US.
We’ll then pick a shortlist of our favourite applications and will invite those businesses in to present to us why they should win. This presentation can take any form (Interpretive dance? Aerial display? Cake???), but it needs to communicate to us why you’ve got what it takes to go all the way, and what you could do with a quality, thought-provoking brand.