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Discover Cymru

Exploring Wales’ wild places and creators

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Brand

  • Brand Audit
  • Discovery Workshops
  • Stakeholder Engagement
  • Brand Strategy
  • Brand Naming
  • Audiences Analysis
  • Brand Positioning
  • Brand Identity Design
  • Brand Guidelines
  • Brand Collateral
  • Brand Training
  • Campaign Design
  • Launch Support
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Digital

  • Discovery Workshops
  • User Journeys
  • Website Strategy
  • User Persona Profiling
  • Information Architecture
  • UX Design
  • Wireframing
  • UI Design
  • WordPress Development
  • Frontend Development
  • Backend Development
  • User Testing
  • Website Training
  • Launch Support
  • SLA

Discover Cymru came to us with an already established and impressive platform and social community. But they needed our help to consolidate the business concept and bring Discover Cymru to the forefront. As with any content-led business, there is a danger of being too broad. So Discover Cymru wanted our help to ensure their proposition was laser-focused. Challenge accepted.

 

The new website needed to act as a shop window. A beautifully curated collection of the best possible content. The brand and social platforms needed to distil, communicate and promote a modern Wales; a visual chronicle of Welsh culture and history. Our challenge was to tell the story of who Discover Cymru are, sharing its passionate vision and organisational values across every touchpoint.

Three smartphone screens showcasing a website design about travel; first screen displays a man standing on a rocky hill with text overlay, second screen features a close-up text detail, and third shows a scenic landscape with
A close-up of a brown canvas bag with a leather strap and a paper tag that reads
A rugged mountain landscape featuring rocky, grass-covered slopes under a cloudy sky, with coordinates indicating an elevation of 1,085 meters at the bottom. Designed by a leading Brand Agency UK.
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Four color swatches with labels and hex codes on a dark background: undiscovered spaces (black), stradivania sunrise (orange), blue lagoon (deep blue), and brand design track (
Sunset view over a rugged landscape featuring a deep lake nestled between high cliffs and rolling hills, with warm sunlight illuminating the brand design.
A book titled
A dark background featuring the phrase
A graphic design by a Design Agency UK of a brochure for
An abstract line art illustration showing the stylized letters
A gray roll-top backpack with black straps, featuring attached tags and a small compass, branded by a leading Brand Agency UK, standing upright against a light beige background.
A person stands on a rock in a vast mountainous terrain, bathed in golden sunlight, with geographical coordinates displayed overhead by the Web Agency Bristol.
A large outdoor advertisement on a brick wall, partially covered with ivy, showcasing an aerial photo of a coastal landscape with the caption
A small red cabin with a white trim and a black roof is nestled against a rugged, rocky hillside covered with sparse green vegetation. Mist hovers around the landscape, enhancing its natural appeal much like
A promotional poster for
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