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Cardiff, UK

Handshakr

The way B2B, ought to be.

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Brand

  • Competitor Analysis
  • Brand Audit
  • Discovery Workshops
  • Stakeholder Engagement
  • Brand Strategy
  • Audiences Analysis
  • Brand Positioning
  • Brand Identity Design
  • Motion Design
  • Brand Guidelines
  • Brand Collateral
  • Campaign Design
  • Launch Support
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Digital

  • Discovery Workshops
  • User Journeys
  • Website Strategy
  • Information Architecture
  • UX Design
  • Wireframing
  • UI Design
  • WordPress Development
  • Frontend Development
  • Backend Development
  • Website Training
  • Launch Support
  • SLA

Handshakr’s service had gone through many developments in the year before working with us, and so naturally, their brand and website needed to follow suit.

 

As an ever-evolving, progressive company, we were on their journey with them and a brand refresh was essential to realign their offering with their new brand image.

 

Their brand and website had to be a space to collaborate easily and freely. A hub to source and sell technical innovation and to develop the right partnerships. This website would need to be relationship-driven, with the user journey at the absolute heart of it.

 

This project was about evolving, and not re-inventing. So, we stripped away the icon from the current logo and added a new colour palette with accompanying brand assets (chevrons, shapes, drop shadows, overall layout and look & feel). By adding the chevron device, we were able to add a sense of progression, motion and movement to the brand. By accompanying this with blurred blocks, drop shadows and rounded corners, the brand was able to feel forward-thinking and future-driven.

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Top view of two people working at a curved wooden bar in a modern space, one writing in a notebook, the other using a laptop, next to lush green plants, framed by graphic blue and yellow

Inspired by movement, we designed a suite of chevron devices for the brand that move, evolve and combine to represent the idea of progression & development; helping relationships to be forged easily.

 

Along with a vibrant colour palette and strong typographic system, the identity of other SASS competitors through a more dynamic and bold design language.

Abstract geometric background with sharp angled shapes in shades of blue, aqua, and yellow on a gradient blue background, ideal for Web Agency Bristol.
Digital advertisement on a subway station wall featuring a colorful brand design with the tagline
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Top view of two people working at a curved wooden bar in a modern space, one writing in a notebook, the other using a laptop, next to lush green plants, framed by graphic blue and yellow
A group of six diverse people smiling and interacting in a casual office setting at a Brand Agency UK, against a light yellow background with blue and yellow geometric shapes.
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The website, in its current form, was complicated and muddled and not easy to digest. The navigation system and general website content structure needed to be thought through again.

 

By stripping the current website right back and aiming the content towards the two target audiences (buyer & seller); the content became a lot clearer and was easier to tailor and target towards a specific audience.

A digital infographic designed by a Brand Agency UK illustrating two business strategies with icons and connective lines. Each strategy features a male and female professional avatar, bullet points, and a concluding handshake graphic.
A graphical comparison of an old and new sitemap showcased through button-style links by a Design Agency Bristol. The old sitemap includes home, product, pricing, about, news, launch app, and

In order to create a more seamless customer experience, the updated branding needed to feed directly into the design of the product.

 

We worked closely with the client to produce a set of styles and elements that neatly tie the brand into the product.

An infographic featuring a contact management dashboard with user profiles and a bar graph displaying engagement statistics. Colorful geometric shapes accent the modern design by a Design Agency UK.
Image displaying a digital business presentation by a design agency in Bristol with three employee profiles, each associated with a different company logo and project brief. The layout includes colored backgrounds and icons for visual representation
A mobile app screen display titled
A smartphone displaying a video call interface with four participants on its screen, integrated into a graphic design marketing material that showcases technology solutions.
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A collage of various website interface designs in blue and white, showcasing layouts for blogs, profiles, and articles for a Design Agency UK.

Projects

See more of our work

Graphic design by Design Agency UK with the word
A digital billboard advertisement mounted on a concrete wall, designed by a top Brand Agency UK, featuring a smiling woman studying alongside text promoting educational courses for individuals and businesses.
A promotional black tote bag with

Astutis

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Three mobile app screens demonstrating a virtual reality app, featuring a woman using a VR headset on the central screen, and text about consumer insights and data analysis for brand agencies in the UK on the others.
A virtual reality headset, designed by a top Brand Agency UK, floats against a dark background illuminated by colorful, soft-focus light orbs. The headset is sleek, with prominent side buttons and an adjustable strap
A packaging report on a clipboard displaying colorful charts and graphs, next to an envelope with identifying tags on a purple background, prepared by Design Agency UK.
A website interface with a minimalist brand design featuring a bag of potatoes labeled

Consumer Insights Lab

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