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Cardiff, UK

Odddot

Introducing our Brand Labs 2017 winner, Odddot.

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Brand

  • Competitor Analysis
  • Brand Audit
  • Discovery Workshops
  • Stakeholder Engagement
  • Brand Strategy
  • Audiences Analysis
  • Brand Positioning
  • Motion Design
  • Brand Guidelines
  • Brand Collateral
  • Brand Training
  • Campaign Design
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Digital

  • Website Audit
  • Discovery Workshops
  • User Journeys
  • Website Strategy
  • User Persona Profiling
  • Information Architecture
  • UX Design
  • Wireframing
  • UI Design
  • WordPress Development
  • Frontend Development
  • Backend Development
  • Database Integration
  • User Testing
  • Website Training
  • Launch Support
  • SLA
  • Technical Consulting

Odddot creates contemporary furniture and lighting for those that appreciate the smaller details; those with an eye for the offbeat and an appreciation of one-off pieces. Utilising the natural aesthetic qualities of birch ply, owners Paul Adams and Mags Gesta aim to make the ordinary, extraordinary.

We focussed on highlighting Odddot’s superb craftsmanship and creativity within the brand strategy, amplifying that they think and see things differently, and they cherish how this influences their work and creativity. Every item is made with love, integrity and thought, and by design, their work is easy to understand, appreciate and live with. The strategy pushed forward Odddot’s aim to never isolate or appear exclusive, but instead to share their design-vision with as many like-minded and passionate people as possible. Anyone who is interested in the Odddot world and way of life is welcome.

The focus for the visual side of the Odddot rebrand came down to refining, simplifying and allowing more scope for growth and movement as the business grew. Providing flexibility within the brand was vital and this was also reflected within the guidelines and bespoke website built.

The new website works as both a portfolio and e-commerce site when the business needs it, with product photography and aspirational interior shots emphasised through a dark colour scheme and small pops of brand colour. From this platform, Odddot is able to bring together all of their social media channels (a big source of business) as well as showcasing their new collections, prototypes, industry insights and their attendance at upcoming events such as the Clerkenwell Craft Show and 100% Design. Having been built on WordPress, Odddot is able to build upon their website over time in order to cater to their needs and facilitate the ever-growing business.

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A modern wooden chair with a streamlined design, featuring smooth curves and a continuous piece for the arms and legs against a dark background, meticulously crafted by a leading Design Agency UK.
Two black tags with a brand design featuring geometric shapes, connected by a yellow string, displayed against a dark background.
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A bottle of gorilla wood glue on a workbench with blurred tools and wood pieces in the background in a woodworking workshop, captured for the portfolio of a Design Agency Bristol.
A focused man with a beard, wearing a dirty black jacket, uses a yellow power drill on a piece of wood at a construction site with brand design cardboard and wooden structures in the background.
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A man using a blue Bosch power tool to sand a wooden board in a workshop, with sawdust visible in the air. Focus on the hands and the tool.
Close-up of a wooden drawer partially pulled out, showing detailed finger joints and brand design metal handle elements against a blue background.
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Low angle view of a modern bedroom featuring a sleek wooden bed frame with a Website Design, set against a dark blue wall, with warm lighting emanating from a small bedside lamp.
A modern wooden bed frame and attached bedside table in a room with blue walls and natural light illuminating the scene, crafted by a top Design Agency UK.
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Close-up photo of a modern wall-mounted wooden shelf with prominent grain patterns and minimalist metal brackets, showcasing exceptional brand design.
Wooden storage boxes with cut-out handles in an open modern styled cupboard, showcasing a minimalist and clean brand design organization system.
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Two tablets with dark screens propped up, displaying a minimalist wooden chair design on screen by a Design Agency Bristol, possibly using design software.
A sophisticated website design featuring a furniture store with a stylish blue and wood cabinet in the header, various interior design photos, and elegant menu options. The layout is sleek, modern, and uses a dark
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Projects

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