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Cardiff, UK

Play Wales

Championing children's right to play

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Brand

  • Competitor Analysis
  • Brand Audit
  • Discovery Workshops
  • Stakeholder Engagement
  • Brand Strategy
  • Brand Naming
  • Audiences Analysis
  • Brand Positioning
  • Brand Identity Design
  • Motion Design
  • Brand Guidelines
  • Brand Collateral
  • Brand Training
  • Campaign Design
  • Launch Support
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Digital

  • Website Audit
  • Discovery Workshops
  • User Journeys
  • Website Strategy
  • User Persona Profiling
  • UX Design
  • Wireframing
  • UI Design
  • Prototyping
  • WordPress Development
  • Frontend Development
  • Backend Development
  • Website Training
  • Launch Support
  • SLA

Play Wales is the national charity for children’s play in Wales; advocating the need and right of every child to play. And together, we embarked on an exciting rebranding adventure to re-energise the organisation, reinvigorate their mission, and propel them forward with a clear direction for the future that would resonate with both English and Welsh-speaking communities.

 

A significant objective of this project was to create an inclusive digital platform that catered to all users, regardless of age, ability, background or experience, providing equal access to information and functionality. We delved deep into the WCAG guidelines, specifically focusing on the AA level, and as such, various aspects of accessibility, including visual design, navigation, interaction, and content presentation were considered thoroughly.

 

The new website now offers an inclusive and seamless user experience to all individuals; enhancing their ability to access information, engage with content, and interact with the website’s features.

Testimonial

What they said

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“Working with the designdough team has been an absolute pleasure. From the very beginning, they have consistently provided prompt and comprehensive communication, making every interaction smooth and efficient. The team’s friendliness and approachability make them an awesome group to collaborate with.
Since launching the new website, the feedback from both internal and external stakeholders has been nothing short of fantastic. People have been raving about how fully accessible the website is and how seamless it is to find your way around. It’s been an exciting journey, and I can’t wait to see where the website takes us next!
We’re already deep into our next project, and I’m genuinely excited about the prospect of continuing to work with designdough over the next months and years.”

Angharad Wyn Jones

Communications Manager

Play Wales

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A young girl in a yellow jacket draws with chalk on pavement, surrounded by colorful balls and toys, with the
A white flag flutters against a blue sky, featuring the text
  • A young boy in a blue shirt, intensely focused on fixing a red toy car, as another boy watches him, seated outdoors on a sunny day. This scene was captured for a brand strategy campaign demonstrating
  • Close-up of a child in gray pants and a green shirt climbing a wooden structure with ropes at an outdoor playground, focusing on the detail and texture of the ropes and wood for a brand strategy portfolio.
  • Young girl in a camouflage jacket hugging the bars of a green playground structure, smiling gently with a natural background.
  • Two young girls, one with a floral headband, engage in building a website design with wooden materials outdoors, using tools and wearing work gloves, with other children in the background.
  • A young boy interacts with a construction barrier in front of a bright blue corrugated metal surface, with a yellow traffic cone visible on the barrier.
  • A young boy wearing a minions cap pours water from a green watering can, smiling as he plays outdoors on a sunny day.
Graphic with pink background featuring the text
Magazine cover designed by Design Agency Wales featuring two joyful children in yellow raincoats laughing under the rain, titled
Abstract background with bright geometric shapes and lines in blue, red, and green on a navy canvas, featuring bilingual text
A business card designed by a Brand Agency in Cardiff displayed on a wooden holder against a yellow background. The card features a dark blue design with the logo
Educational poster detailing a community project with statistics, colorful graphics showing diverse people engaged in various activities, and bilingual text (Welsh and English) on a blue background, crafted by Design Agency Wales.
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Three mobile screen designs by Design Agency Wales promoting
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An outdoor advertisement, designed by a prominent Brand Agency in Cardiff, features an image of three young children playing with a red toy car on a low wall. This display promotes children's play with bilingual text
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  • Close-up of a child in gray pants and a green shirt climbing a wooden structure with ropes at an outdoor playground, focusing on the detail and texture of the ropes and wood for a brand strategy portfolio.
  • Two boys enjoying a sunny day outdoors on a playground, one standing on a tunnel and the other next to it, both smiling and reflecting the joyful brand strategy of youthfulness.
  • A young boy in a blue shirt, intensely focused on fixing a red toy car, as another boy watches him, seated outdoors on a sunny day. This scene was captured for a brand strategy campaign demonstrating
  • A young girl with a disability using a walker is guided by a male caregiver on a sunny path. She looks focused, the caregiver attentive and supportive, embodying the compassionate image promoted by the Design Agency
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A smartphone displaying the homepage of the
A screenshot of a Welsh website interface designed by a Website Agency, with navigation buttons labeled
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A smartphone displaying an online shopping checkout screen with payment options visible, designed by a Website Design Agency, resting on a marble surface in slanted light.
A smartphone displaying an accessibility menu with options such as
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Work

See more of our work

Three toddlers playing with water and toys in a backyard. One child in overalls pours water, while another watches, and the third plays nearby. They are surrounded by toys, including a new website development
A collage featuring twelve squares with alternating images and words; images include kids playing outdoors, in a classroom, and during craft time, paired with inspirational words like
Two directional signs on a wooden post with icons; one labeled

Clybiau Plant Cymru Kids’ Club

Brand
Digital
Three conference badges with lanyards on an orange background, featuring names and QR codes, designed by a Design Agency UK in blue and orange with graphical elements.
Corporate branding materials designed by a prominent Design Agency UK, including a business card, letterhead, and envelope displayed on a teal background, all featuring a logo with colorful iconography.
A realistic graphic of a planner, pen, and business card from a Design Agency UK floating against a vivid coral background. The planner displays a vibrant design with icons related to scheduling and tasks.
Two magazine covers titled

Early Years Wales

Brand
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