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Play Wales

Championing children's right to play

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  • Competitor Analysis
  • Brand Audit
  • Discovery Workshops
  • Stakeholder Engagement
  • Brand Strategy
  • Brand Naming
  • Audiences Analysis
  • Brand Positioning
  • Brand Identity Design
  • Motion Design
  • Brand Guidelines
  • Brand Collateral
  • Brand Training
  • Campaign Design
  • Launch Support
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  • Website Audit
  • Discovery Workshops
  • User Journeys
  • Website Strategy
  • User Persona Profiling
  • UX Design
  • Wireframing
  • UI Design
  • Prototyping
  • WordPress Development
  • Frontend Development
  • Backend Development
  • Website Training
  • Launch Support
  • SLA

Play Wales is the national charity for children’s play in Wales; advocating the need and right of every child to play. And together, we embarked on an exciting rebranding adventure to re-energise the organisation, reinvigorate their mission, and propel them forward with a clear direction for the future that would resonate with both English and Welsh-speaking communities.


A significant objective of this project was to create an inclusive digital platform that catered to all users, regardless of age, ability, background or experience, providing equal access to information and functionality. We delved deep into the WCAG guidelines, specifically focusing on the AA level, and as such, various aspects of accessibility, including visual design, navigation, interaction, and content presentation were considered thoroughly.


The new website now offers an inclusive and seamless user experience to all individuals; enhancing their ability to access information, engage with content, and interact with the website’s features.

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A young girl in a yellow jacket draws with chalk on pavement, surrounded by colorful balls and toys, with the
A white flag flutters against a blue sky, featuring the text
Graphic with pink background featuring the text
Magazine cover designed by Design Agency Wales featuring two joyful children in yellow raincoats laughing under the rain, titled
Abstract background with bright geometric shapes and lines in blue, red, and green on a navy canvas, featuring bilingual text
A business card designed by a Brand Agency in Cardiff displayed on a wooden holder against a yellow background. The card features a dark blue design with the logo
Educational poster detailing a community project with statistics, colorful graphics showing diverse people engaged in various activities, and bilingual text (Welsh and English) on a blue background, crafted by Design Agency Wales.
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Three mobile screen designs by Design Agency Wales promoting
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An outdoor advertisement, designed by a prominent Brand Agency in Cardiff, features an image of three young children playing with a red toy car on a low wall. This display promotes children's play with bilingual text
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A smartphone displaying the homepage of the
A screenshot of a Welsh website interface designed by a Website Agency, with navigation buttons labeled
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A smartphone displaying an online shopping checkout screen with payment options visible, designed by a Website Design Agency, resting on a marble surface in slanted light.
A smartphone displaying an accessibility menu with options such as
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