Bribery and corruption is endemic; hidden in plain sight. The estimated cost to local government ranges from £275 million to £2.75 billion per year.

Tarian Regional Organised Crime Unit (ROCU) — a multi-disciplinary team of police officers and police staff seconded from the three forces of South Wales, Gwent and Dyfed-Powys — came to us to create a national campaign, to raise awareness of what it is; what it looks and sounds like in real life. They also needed the campaign to help people report it, but feel reassured that it’s safe to do so.

That’s Corruption aims to make it loud and clear what corruption really is, in a way that people will understand and resonate with. It’s straight-talking, bold, and leaves no room for misinterpretation. The campaign was rolled out across social media, and physical printed posters, with a call to action to visit the That’s Corruption microsite. The microsight offers more information, and interactive functionality to anonymously report bribery and corruption.