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South Wales Police

That's Corruption Campaign

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  • Competitor Analysis
  • Brand Audit
  • Discovery Workshops
  • Stakeholder Engagement
  • Brand Strategy
  • Brand Naming
  • Audiences Analysis
  • Brand Positioning
  • Brand Identity Design
  • Motion Design
  • Brand Guidelines
  • Brand Collateral
  • Brand Training
  • Campaign Design
  • Launch Support
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  • Website Audit
  • Discovery Workshops
  • User Journeys
  • Website Strategy
  • User Persona Profiling
  • UX Design
  • Wireframing
  • UI Design
  • Prototyping
  • WordPress Development
  • Frontend Development
  • Backend Development
  • Website Training
  • Launch Support
  • SLA

Bribery and corruption is endemic; hidden in plain sight. The estimated cost to local government ranges from £275 million to £2.75 billion per year.


Tarian Regional Organised Crime Unit (ROCU) — a multi-disciplinary team of police officers and police staff seconded from the three forces of South Wales, Gwent and Dyfed-Powys — came to us to create a national campaign, to raise awareness of what it is; what it looks and sounds like in real life. They also needed the campaign to help people report it, but feel reassured that it’s safe to do so.


That’s Corruption aims to make it loud and clear what corruption really is, in a way that people will understand and resonate with. It’s straight-talking, bold, and leaves no room for misinterpretation. The campaign was rolled out across social media, and physical printed posters, with a call to action to visit the That’s Corruption microsite. The microsight offers more information, and interactive functionality to anonymously report bribery and corruption.

A smartphone screen displaying the message
Blue poster with text:
Graphic design with four vertical color blocks labeled as red, blue, yellow, and purple, each showing hexadecimal and RGB color codes.
Black and white graphic with the words
A collection of anti-corruption campaign posters with bold text like
A poster on a gray concrete wall with the message
Graphic design with four neon outlined text blocks on a black background highlighting examples of corruption: awarding tenders to friends, concealing invoices, exchanging gifts for business, and accepting bribes, each ending
Four posters with bold text addressing corrupt practices in business: accepting bribes, offering sexual favors, using gifts, and providing preferential treatment, each labeled as corruption by a brand design agency.
An Instagram post on a smartphone screen featuring a corruption awareness ad designed by a top graphic design agency, with the text,
Yellow, purple, and red ribbons printed with
A red keychain with the phrase
A laptop displaying a webpage with a dark theme and bold white text that states
Mobile screen displaying a webpage designed by a web design agency with text
A smartphone displaying an article titled
A grayscale image of an open laptop on a textured surface displaying bold text on its screen that reads