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Cardiff, UK

The Vale Resort

From first click to arrival

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Digital

  • Website Audit
  • Discovery Workshops
  • User Journeys
  • Website Strategy
  • User Persona Profiling
  • Information Architecture
  • UX Design
  • Wireframing
  • UI Design
  • Prototyping
  • WordPress Development
  • Frontend Development
  • Backend Development
  • Website Training
  • Launch Support
  • SLA
  • Technical Consulting

For over three decades, the Leeke family has poured passion into every corner of The Vale Resort, creating a luxury destination, a golfer’s paradise, and a sanctuary for sports teams and spa-goers alike.

 

At The Vale, you are welcomed with heart, experience, and an effortless sense of hospitality. The team understands exactly what makes a stay exceptional – and it shows.

 

But in a competitive landscape, a premium experience needs to start long before guests arrive. While functional, The Vale’s digital presence wasn’t matching its seamless service. A new website was an opportunity to translate its warmth and hospitality online, creating smoother bookings, stronger storytelling, and a competitive digital edge, ensuring guests feel in good hands from first click to arrival.

Evolving The Vale’s Identity

 

The Vale Resort has spent decades building its reputation as a destination of distinction. Alongside the website transformation, the brand needed a refresh that acknowledges its roots while confidently stepping into the future.

 

Our brand refresh preserves The Vale’s heritage (and brand equity) while elevating its modern luxury appeal. This maintains brand loyalty while ensuring it evolves with customer expectations and can confidently communicate its position in a competitive and evolving sector.

 

Updated imagery and video content create a stronger emotional connection with guests. This isn’t just about looking premium – it’s about feeling aspirational, personal, and unmistakably The Vale.

Stylish typeface display featuring the words
  • A chef sprinkles seasoning over a plated dish with greens and a cube of grilled food, next to a small white serving pot.
  • Luxurious hotel room with a double bed, plush pillows, teal headboard, and wall-mounted lamps on either side.
  • Table setting with two glasses of red wine, a dessert plate with cake and berries, and salt and pepper shakers.
  • Two people play golf on a green near a pond, with a large hotel building in the background surrounded by trees.
  • Golfer in red shirt playing on a lush green golf course with trees and a wooden bridge in the background.
  • Elegant dining table set for an event, adorned with white tablecloths, gray chairs, white china, and a central candelabra.
  • A bathroom sink with a gold basin and faucet, toiletries, and neatly rolled white towels on a beige countertop.
  • Aerial view of a dining table with plated gourmet meals, including meat dishes, salad, dessert, and drinks.
  • A dimly lit living room with a grey sofa, two glasses, and a champagne bottle in an ice bucket on a wooden coffee table.
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Smartphone propped against a vase on a wooden surface, displaying a website with a pink-themed graphic about expert gift experiences.

Navigate, With Ease

 

The existing website had grown organically, and struggled with a lack of strategy and structure. We set out to make navigation as effortless as finding the bar after a round of golf.

 

We restructured the entire site, giving top-tier content the prime real estate it deserves and tucking supporting pages neatly beneath. The result is a fluid, intuitive journey that guides users naturally to the right place, whether they’re booking a spa break, planning a wedding, or teeing off on a championship course.

 

No detours. No dead ends. Just a seamless path to their perfect Vale experience.

Smartphone displaying a list of categories on a green sofa.

Real Journeys = Real Results

 

A great hotel concierge anticipates your needs, offers just the right amount of guidance, and seamlessly directs you to your next step – whether that’s booking a spa treatment, reserving a table, or discovering local experiences. And a well-designed website should do the same.

 

Based on real user journeys, we created a seamless digital journey, striking the right balance between engaging content and well-placed calls-to-action. Dedicated landing pages for key experiences like Stay, Spa & Golf now act as clear signposts, allowing visitors to explore further or book instantly. No confusion, no friction.

 

Through continuous testing and refinement, we’ve built an intuitive, conversion-driven experience. One that makes navigating The Vale as effortless online as it is in person.

Minimalist webpage design with text instructions: engage with a video, scroll for golf info, and discover sales offerings.
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Creating Connections

 

The Vale Resort is in the business of experiences – and visual design needs to do more than just look good. Beyond a rich aesthetic, it has to captivate, engage, and guide visitors effortlessly from inspiration to action.

 

New, immersive pages bring The Vale’s signature experiences to life – from indulgent spa escapes to hands-on rum-making afternoons and festive Christmas celebrations. Every detail is designed to draw visitors in, spark excitement, and make booking feel like the natural next step.

Smartphone displaying a website advertisement for a Valentine's Dinner, Bed & Breakfast offer with an image of a couple dining.
Tablet displaying a bed and breakfast website on a stand against an orange background.

Updates, Made Easy

 

A great website doesn’t just look good – it works hard behind the scenes. The previous CMS made updates time-consuming and inefficient. Our goal? Empower The Vale’s internal team with a system that’s as effortless to use as the guest experience they provide.

 

The new CMS allows for quick, intuitive edits, making it easy to manage offers, pricing, and content. Features like time-sensitive promotions, user-specific visibility, and a structured page hierarchy streamline updates, ensuring the site remains fresh and relevant, without the hassle.

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Projects

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