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Cardiff, UK

Valleys Kids

We are all Valleys Kids

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Brand

  • Brand Audit
  • Discovery Workshops
  • Stakeholder Engagement
  • Brand Strategy
  • Audiences Analysis
  • Brand Identity Design
  • Brand Guidelines
  • Brand Collateral
  • Brand Training
  • Campaign Design
  • Launch Support
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Digital

  • Website Audit
  • Discovery Workshops
  • User Journeys
  • Website Strategy
  • User Persona Profiling
  • Information Architecture
  • UX Design
  • Wireframing
  • UI Design
  • Prototyping
  • WordPress Development
  • User Testing
  • Website Training
  • Launch Support
  • SLA

Valleys Kids support individuals, families and communities within the Welsh Valleys through a variety of activities, initiatives and social enterprises.They provide safe, non-judgmental, and empowering spaces for people of all ages to improve their sense of self, self-esteem, and quality of life. But it was growing increasingly difficult to communicate their hopeful, inclusive and life-saving message with a brand that felt out of date.

 

To refresh a brand that is well known in its community such as Valleys Kids’, you need to understand them. To make sure the brand values shine through the new visuals, telling a familiar story, in a new, engaging way. We updated their recognisable logo by refining the illustration and updating the type, and adding some new brand devices (like the paint stroke) to inject personality. Although the name suggests the brand supports children, Valleys Kids actually helps teenagers, adults and the elderly, too. The refresh means the brand, and website can now appeal to all ages and is adaptable to different audiences.

A series of three colorful panels under a bridge, each with positive messages about personal space, open doors, and potential, accompanied by images of diverse people smiling and interacting. This installation was curated by a
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One important pre-conception that we needed to communicate effectively through the brand, was that Valleys Kids is not just for children, it’s for everyone. To do this, we made sure that we used a mixture of adult and child imagery throughout the brand.

  • Four women of diverse appearances participate in a seated exercise class, smiling and clapping their hands in a brightly lit room with red curtains, skillfully captured for a brand design portfolio.
  • An elderly woman with glasses and a smile, wearing a beige cardigan, participates enthusiastically in an activity at a community center, with other people visible in the background.
  • A young girl in a pink top covers her ears with her fingers while sitting on a red playground structure, facing a blurred boy in the foreground at a Brand Agency UK event.
  • A brand design team sitting on a rocky clifftop overlooking a calm blue sea on a sunny day, with steep cliffs on one side and the horizon in the distance.
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Taking all of these findings on board, we created a brand system which incorporated an evolved brand logo, designated location colour palette, a tone of voice which communicated the overall mission and vision of the organisation and graphical elements that suited the adventurous, playful and welcoming feeling of the organisation.

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A red and white lanyard with the text
A person seated, holding an annual report for 2021 featuring a smiling elderly woman on the cover. The Web Agency Bristol's brand is visible as they grip the open report.
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Further to completing the branding aspect of the project, the organisations website needed a complete transformation. The website navigation had lost all of its structure and information had been added to the site over time, creating a very difficult website to navigate and make sense of. The website also lacked a sense of purpose and direction and was not being used to its full potential.

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In order to tackle this problem, we delved deeper into the site structure. As the website needed to house information for both services users and stake holders alike, we needed to start from the beginning to work out the best way for the website to be organised.

An organized chart displaying four tiers of methodologies. These include categories like
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A smartphone on an orange background, designed by a Design Agency in Wales, displaying a food delivery app with menu options and a visible cart total.
A laptop screen displaying a donation webpage for a health campaign, designed by a Web Agency Bristol, with a photo banner of a diverse group of adults participating in a dance class inside a gym.
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Projects

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