Parva Spices was inspired by international travel and authentic family recipes. Their range of spices, rubs and sauces are hand-crafted, using all-natural ingredients. It was important to tell this story through the brand, making sure that the packaging looked as unique as the product inside.

Refillable, recyclable and sturdy cardboard tubes were selected and digitally printed with a kraft-board texture, giving the spice mixes an earthy warmth, and tactile qualities. Recyclable packaging was unique to the spice category at the time; supporting Parva’s commitment to sustainability. Each spice blend was given its own jewel tone to convey a sense of its roots and origin story, without needing to use flag colours or traditional patterns.

Parva Spices is now a Great Taste Producer and has won seven Great Taste Awards from the Guild of Fine Food.