Why does your business exist? There’s the obvious reason: money. We get it, someone or many people’s livelihoods depend on it. It’s what pays for their bills, their Friday night pint, life’s necessities with the odd luxury thrown in. Yet there’s something within your business that lies beyond the money it makes, the services it offers or the products it sells. Purpose.
Purpose doesn’t lie in your salary or the profits of your business, it’s a shared set of values between the people within it. It’s not what you’re doing, it’s why you’re doing it, connecting everyone associated with your company through a collective sense of meaning. It is, in fact, one of your most valuable marketing tools. So with every client we work with we always start with Why. It’s what got you here today and it’s what will remain long after you’re gone. It’s your starting point and your legacy.
Sometimes amidst the difficulties of maintaining a business, it’s easy to forget why you’re doing what you’re doing. Or maybe you just aren’t presenting it to the world to its full potential. It’s our job at designdough to help you find or revisit your Why and then help you share it through the power of brand.
We bang about this all the time, but a brand is never just a logo alone – it’s a personality, it’s a story. We get our kicks from helping our clients to productively tell their stories, no matter how simple or complex. We do this by first immersing ourselves in their worlds and really getting to grips with what they’re saying (or aren’t saying). Our talent then lies in interpreting all of that information into a beautiful, concise and evocative visual package that conveys their Why, their story, in a way that’s easy to understand and deliver.
It all comes down to this. We as consumers are increasingly becoming more sales aware, which is actually a great thing. We can recognise marketing ploys now more than ever and are actively searching for a brand we can connect with or a story we can play a part in.
Humans are suckers for a good story – it’s central to our existence. We use stories to make sense of the world around us and to help inform our decisions. We want to be immersed and involved in the stories we believe in, helping the brands we love make a lasting impact.
That’s one of the beautiful perks of the internet and social media; telling your story has never been easier and we are increasingly being given the opportunity to explore new forms of narrative. What’s difficult is to stand out in an exceedingly crowded space, and that’s why brand is more important now than ever. Recognising that beautiful design needs to be backed with meaningful content is what gives you an edge.
Finding your Why and sharing your story is what gets people on board and keeps them rooting for you.
It’s not about what you do for a living, it’s about what you do to make a difference.
So… why do you do what you do?