Slide
Wrexham University
Be part of Something special
Brand
- Competitor Analysis
- Brand Audit
- Discovery Workshops
- Stakeholder Engagement
- Brand Strategy
- Brand Naming
- Audiences Analysis
- Brand Positioning
- Brand Identity Design
- Motion Design
- Brand Guidelines
- Brand Collateral
- Brand Training
- Campaign Design
- Launch Support
The challenge posed by Wrexham University involved not only renaming it but also reinventing its visual style.
The primary objective of the rebranding was to enhance Wrexham Uni’s reputation and establish it as the top choice for students aged 18 to 21. In order to appeal to a younger demographic, the brand needed to adopt a more bold, vibrant, and more welcoming approach. Additionally, we needed to address the issue of location.
Changing the name from ‘Wrexham Glyndwr University’ to ‘Prifysgol Wrecsam / Wrexham University’ was a strategic move aimed at eliminating confusion surrounding the university’s location in Wales and distancing itself from the Glyndwr name.
Testimonial
What they said
Communications were regular and clear, delivery was to spec, the timelines of getting things to us, responding to queries and the flexibility of the team to join meetings and briefings really exceeded my expectations so I have nothing to suggest for improvements!”
“Internal feedback on the brand has been excellent… everyone is very happy with the direction. It’s a much more mature, professional-looking brand that still retains the playful elements we want. I feel it will allow us to reposition the University in the marketplace and shows a new confidence and maturity which is exactly what we want to portray.
I have to give special mention to Joe for outstanding steering of this project but also to Ryan who is such an asset to the designdough team. He is a talented creative, great with dealing with clients and I was so impressed with how he managed things when Joe was away. Jade was also very responsive and very proactive with project updates. We felt in very safe hands with designdough and would have absolutely no hesitation in recommending you to others.
Helena Eaton
Director of Marketing & Recruitment
Wrexham University
