When Jane and Julie came to us, they were looking for a fearless brand.
From South Wales to Los Angeles, Bad Wolf creates audacious, exciting and enthralling productions for the global television market.
The Bad Wolf story began when former BBC executives Jane Tranter and Julie Gardner came together with Doctor Who head writer Russell T Davies to re-imagine the iconic series and decided to base the production in Cardiff. It was the all-important spark that led to a drama renaissance in the Welsh television industry that soon saw Torchwood, The Sarah Jane Adventures, Sherlock, Atlantis, Merlin and Casualty all shoot in the Welsh capital, building a community that continues to this day.
Their work spans across both sides of the Atlantic but their purpose remains the same - to create ambitious, imaginative and relevant drama.
When Jane and Julie came to us, they were looking for a fearless brand. But the company’s global successes don’t define them; they are proud but never rest on their laurels. They constantly strive, push the boundaries and are confident in doing so. The emphasis for them is always on quality, not quantity.
The brand identity includes a logotype and mark which is instantly recognisable. The Bad Wolf logo is interchangeable and is made up of 2 separate elements: the wolf and the Bad Wolf custom logotype. These 2 elements were created to be strong enough to work on their own or together as a set.
The brand aesthetic emphasises a feral ruggedness, combining a monochromatic colour palette to boost the ‘film noir’ feel with raw, natural, scratchy textures including fur and wood grain. It exemplifies the company’s brand personality: courageous, creative, ferocious, audacious and down-to-earth.
The Bad Wolf website was designed and built to act as a brand ambassador and showcase for the company, highlighting industry news and new projects with an emphasis on eye-catching visuals and large banner images. We wanted visitors to feel totally immersed in the Bad Wolf world through a creative yet dark aesthetic.
LA & Cardiff
UX UI Design