Our rebrand journey was exemplary and could serve as a type specimen for rebrand projects across any industry. Our new brand has helped us create a new brand personality, a new background for our business. We’ve been able to establish ourselves with a different marketplace and face off some aggressive competitor activity. As well as overhauling our entire image, across every facet of our business, including our brand voice, it had a real positive effect on everyone, customers and the Astutis family alike.

We turned to designdough not only for our website aesthetics but much more importantly to help us understand the psychology of the user journey and help us produce a first-class user journey. We unpicked the existing journey, made a decision to be ruthless in stripping out journeys that were convoluted and concentrate on funnelling the visitor to the information they needed in a single click.

We took a large chunk of the project timeline to design the right user journey and it was entirely the right decision. The new user journey wasn’t without risk and needed a leap of faith. To remove ranking landing pages was a dilemma, but we knew we were in safe hands and sometimes you just have to step aside and take the advice and counsel of experts – that’s exactly what we did. Designdough helped us achieve all our objectives in the scope of the project. Not just that, they were with us every step of the way.

Ruth Williams
Head of Marketing and eCommerce