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Found Gallery

A contemporary arts space giving creativity and community a home.

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Brand

  • Brand Audit
  • Discovery Workshops
  • Stakeholder Engagement
  • Brand Strategy
  • Brand Identity Design
  • Brand Guidelines
  • Brand Collateral
  • Campaign Design

Found Gallery is an inclusive, contemporary arts space that gives both creativity and community a home. Based in Brecon, they have become one of the leading arts spaces in Wales. Art galleries can often be intimidating places filled with things that you can neither touch or afford. Found Gallery wants to change that perception.

Art galleries can often be intimidating places filled with things that you can neither touch or afford. Stuffy, pretentious and deliberately ambiguous. Found Gallery wants to change that perception.

Housed within a mid-nineteenth century building in Brecon, and sporting a renovation designed by Featherstone Young architects, Found Gallery wants to create an inclusive, contemporary arts space that gives both creativity and community a home; a new take on art that can and should be enjoyed by all.

Believing that contemporary art should provoke conversation, encourage a sense of community and inspire creativity, Found aims to become one of the leading arts spaces in Brecon, if not Wales. They needed a brand that would intrigue, challenge and excite both locals and tourists.

Sections of the custom logo-type (loosely based on the letterforms of Liberation Serif) have been carefully hidden, still allowing for complete legibility whilst providing a sense of intrigue; a missing puzzle piece to be found, uncovered or deciphered.

Colourways were kept minimal, using refined slate grey and white to allow the colours and textures of the building and the artwork within to shine. Using the broken logotype as its main inspiration, custom leaded windows were designed to fit the gallery front, adding playful yet subtle interest to the facade.

Found Gallery is proof that sophistication and subtlety can still be unique and inviting.

The word
Art gallery interior featuring a vibrant painting on the left wall, with a visitor reading an informational plaque beside it. Shelves with framed artworks are visible across the room near a bright window, subtly showcasing the
Sunlight streams into a cozy cafe, highlighting the text
A wooden panel with an engraved circular detail featuring the letter “f” in a serif typeface, casting a soft shadow on the surrounding wood surface, ideal for brand strategy visuals.
Alt Text
Alt Text
A warm, welcoming art gallery with wooden floors showcasing various artworks and sculptures. A reception desk labeled
Two black business cards for
Interior of an art gallery with large windows and doors; sculptures on pedestals near the entrance. People are visible walking outside. Bright and welcoming ambiance, reminiscent of a design agency in Bristol.
People examining artwork at the entrance of the
A row of square glass window panes set in a blue frame, each featuring a different black and white geometric shape that incorporates various letters, designed by a brand design agency. The view through the windows