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Wrexham University

Be part of Something special

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  • Competitor Analysis
  • Brand Audit
  • Discovery Workshops
  • Stakeholder Engagement
  • Brand Strategy
  • Brand Naming
  • Audiences Analysis
  • Brand Positioning
  • Brand Identity Design
  • Motion Design
  • Brand Guidelines
  • Brand Collateral
  • Brand Training
  • Campaign Design
  • Launch Support

The challenge posed by Wrexham University involved not only renaming it but also reinventing its visual style.


The primary objective of the rebranding was to enhance Wrexham Uni’s reputation and establish it as the top choice for students aged 18 to 21. In order to appeal to a younger demographic, the brand needed to adopt a more bold, vibrant, and more welcoming approach. Additionally, we needed to address the issue of location.

Changing the name from ‘Wrexham Glyndwr University’ to ‘Prifysgol Wrecsam / Wrexham University’ was a strategic move aimed at eliminating confusion surrounding the university’s location in Wales and distancing itself from the Glyndwr name.

A modern brick building featuring a large white
Three female students walking and talking together in a school hallway, carrying books and a tablet branded by a top Design Agency UK, smiling and engaged in conversation.
Text on a dark blue background reads
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Digital advertising display on a city street showing an ad for a university, featuring an image of a young man and woman studying together, with the text
A smartphone displaying an Instagram post featuring an advertisement by a Brand Agency UK for Wrexham University. The ad shows three smiling students talking, with text
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Two soccer jerseys, one navy blue and the other pink, with the domino's logo and
Two modern hooded sweatshirts, one blue with a green inner hood and the other navy and pink, both featuring a logo with the letter
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Two Wrexham University student ID cards, one in teal and one in navy, featuring the university logo and web design agency details, displayed diagonally on a light background.
A black pen rests next to a closed notebook featuring a teal cover with a large letter 'W' and the text
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