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The latest from the studio

Cardiff, UK

Creating Connections

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Two men, one bald and one with short hair, smiling and looking at a website design magazine together in a modern room with stylish decor.

Intro

PURPOSE, ETHOS, RAISON
D’ETRE

People are presented with infinite choices everyday. How can you cut through the overwhelming noise, differentiate from the competition and become a community builder, and safe haven for your audience?

 

When you define your purpose, you connect with people’s core motivations and values. By this, we mean; why does your business exist, beyond making a profit?

How do you contribute positively, to people’s lives, or the planet? What is your North Star? There are rules; the answer must be simple, real and relevant. We help our clients clearly and creatively articulate purpose through design and words. The process is transformative; community is where people, teams and businesses thrive.

A man with curly hair gesturing while talking across the table to a focused redhead woman in an office setting, blurred computer screen displaying brand design in the foreground.
Two women engaged in a discussion at a table, one facing the camera, wearing glasses, and a spotted sweater, with a laptop open in front of them in a room adorned with artwork on the walls
A smiling man with a sleeve tattoo stands at a desk with multiple computers in a modern Design Agency UK office.

Start at the beginning

What is your purpose, and how do you begin defining it? Here are some questions we ask, to help us understand what makes our clients tick:

What positive impact do you aspire to make in the world?

Does your business exist beyond making a profit?

Is what you think about your business based on assumptions?

Sense-check; ask your customers and review the data.

Do you really know who your audience is?

Have their perspectives and needs changed over time?

Logic aside, what is the emotional reason why people choose you?

Does this explain their loyalty?

How do you think your team would describe the company culture?

Would they all say the same thing?

Has your value proposition been created collaboratively, or by one person?

Are you clear on what do you stand for? And what don’t you stand for?

Indifference is not an option.

In an ideal future, what do you hope people will associate with your brand?

Three men engage in a discussion at a table covered with books, photos, and laptops in a brightly lit office with dark walls, creating connections through their collaborative efforts.

See our work

UNMISTAKABLY WELSH

Design for a modern Wales is important to us. We build unmistakably Welsh brands, with roots and wings.

See our work