Branded House and House of Brands are two different brand architecture strategies that companies use to organise their brand portfolios.
If we can define what a brand is, we can begin to understand why some are so successful over others.
Have you seen that we’re advertising for our new Graphic Design Summer Intern? We’ve put together our 6 Top Tips for applying.
Our rebranding journey with The Care Collective, as they join other national charities to raise much-needed awareness for Carers Week 2022.
This is designdough’s investigation into the iconic NASA logo. The Meatball and The Worm took the world by storm in their own ways, but which one is your favourite?
(Image Credit: Nationwide UK) Brand tone of voice is specially designed to showcase the brand’s goals, values and personality through a particular word choice. Find yours here.
The brand that re-invented what it means to be outdoors. Read our analysis of Patagonia’s brand values and how they sparked an environmental clothing revolution.
Why do we connect with certain brands better than others? Why are there certain brands that, no matter what they sell, produce or drop, we’re right there waiting with bated breath to see what they do next?
Once upon a time, a ‘good-enough’ logo and a business card would have been enough to get you through the door. Not anymore…