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What do we mean by Brand?
If we can define what a brand is, we can begin to understand why some are so successful over others.
NASA’s Logo: The Meatball vs. The Worm
This is designdough’s investigation into the iconic NASA logo. The Meatball and The Worm took the world by storm in their own ways, but which one is your favourite?
Why Words Matter: The Importance of Brand Tone of Voice
(Image Credit: Nationwide UK) Brand tone of voice is specially designed to showcase the brand’s goals, values and personality through a particular word choice. Find yours here.
The Power of Brand: Patagonia
The brand that re-invented what it means to be outdoors. Read our analysis of Patagonia’s brand values and how they sparked an environmental clothing revolution.
7 Reasons we Vibe with Officevibe
To mark International Week of Happiness at Work, we want to tell you about Officevibe and the reasons we vibe with it.
Meet Abbie Lawrence — Brand Labs 2020 Winner
“Branding alone has accelerated my company months if not years ahead of schedule.”